Retail Store Manager how-to
How to Coach an Associate on Selling
In-the-moment coaching improves performance.
Quick answer
In-the-moment coaching improves performance. In short: observe; ask; praise, then complete the remaining steps below.
Step by step
Observe an interaction.
Ask the associate how it went.
Praise what worked.
Suggest one improvement.
Model it if helpful.
Follow up later.
Safety reminders for retail store managers
- Follow loss prevention policies and never confront shoplifters
- Keep the store free of hazards
- Train staff on emergency procedures
- Manage stress during peak seasons
Key terms
Sales per labor hour · Conversion rate · ATV · Shrink · Comp sales · Payroll budget: see the full retail store manager glossary.