Real Estate Agent how-to
How to Hold a Successful Open House
Open houses market the listing and help agents meet new buyers.
Open houses market the listing and help agents meet new buyers. In short: get; advertise; prepare, then complete the remaining steps below.
Step by step
Get the seller’s permission and confirm safety and valuables are secured.
Advertise online and post directional signs where allowed.
Prepare the home: lights on, temperature comfortable, clutter put away.
Have visitors sign in and offer property information sheets.
Point out features and answer questions honestly.
Follow up with visitors within 24 hours.
Report feedback to the seller.
Safety reminders for real estate agents
- Follow agent safety practices for showings and open houses
- Comply with fair housing laws in every interaction
- Protect clients’ financial information and watch for wire fraud
- Disclose material facts as required by state law
Key terms
MLS · Listing agreement · Buyer representation agreement · CMA · Comparable sales (comps) · Earnest money: see the full real estate agent glossary.